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PPWR groups packaging into five main categories, depending on how it is used:
- Sales packaging (Primary packaging): The packaging that directly contains the product and reaches the end customer. Examples: a shampoo bottle, a cereal box, or a toothpaste tube.
- Grouped packaging (Secondary packaging): Packaging that holds multiple sales units together without changing the product itself. Examples: the cardboard box holding six toothpaste cartons or the plastic wrap around a pack of soft drink cans.
- Transport packaging (Tertiary packaging): Packaging used to protect and move goods during storage and transport. This does not include international shipping containers. Examples: pallets, stretch wrap, and large shipping cartons.
- E-commerce packaging: Packaging specifically used to deliver products sold online. Examples: courier boxes, mailing envelopes, protective cushioning, and packing fillers used for online orders.
- Service packaging: Packaging that is filled at the point of sale. Examples: takeaway coffee cups, disposable food containers, paper bags, and plates used by restaurants, cafés, or food stalls.
In short, PPWR does not only cover the packaging around a product; it also covers the packaging used to group, transport, deliver and serve it.